Fiori opened in 2015. It's original purpose was a meeting place for brides to explore their wedding vision. Store owner, Michelle Greenwood (formerly Fiori), observed people's positive reactions to her merchandising and store displays. It kept them coming back for more. Michelle's creative vision, merchandising/retail background, and her passion for curating unique style fueled the evolution of Fiori from a wedding meeting spot into a boutique gift shop. Come experience Fiori yourself at 305 Union Street in Franklin, MA.